Spur Studio was asked to create a press kit for the high-performance Lexus LBX Morizo RR launch. Our ambition was to perfectly balance casual luxury with driver-focused performance. Designed for motoring media and content creators, the kit drew inspiration from the vehicle's intricate wheel detailing, incorporating subtle textured print finishes to support and underscore an unmistakably premium, tactile launch experience. The result was a tangible expression of Lexus' commitment to sophisticated design and their brand promise to Experience Amazing.
Our scope of services included:
-
Design of printed brand assets
-
Project management
